ASR Africa


ASR Africa is an initiative of one of Africa’s biggest philanthropists and serial entrepreneurs, Abdul Samad Rabiu, Founder & Executive Chairman, BUA Group.

At the heart of our mission lies a deep-rooted commitment to fostering substantial progress across the African continent through focused investments in education, health, and social development sectors.

How It Began

The Abdul Samad Rabiu Initiative was conceived out of a profound sense of duty to give back to the community that has given so much to us. With an initial endowment of USD$100 million annually, split evenly between Nigeria and the broader African continent, our founder, Abdul Samad Rabiu, CON, embarked on this journey in 2021 to start transformative change.

This initiative is a beacon of hope, spearheading a new era of philanthropy that aims to build a more prosperous future for Africa.

Our Focus

ASR Africa is dedicated to improving the quality of life for millions across the continent, Through the generous contributions and the visionary leadership of Alh. Abdul Samad Rabiu.

Our approach is holistic, targeting the very foundations of societal well-being: enhancing educational infrastructure, advancing healthcare facilities, and promoting sustainable social development projects.

With a commitment that extends beyond mere financial support; we are deeply involved in capacity development, equipping researchers, healthcare practitioners, and community service providers with the tools they need for lasting impact.

Our projects are carefully designed to provide sustainable solutions that will benefit generations to come.

Our Journey

Our initiative came to life in a year marked by global tragedy - 2020, a year that saw the world grapple with a devastating pandemic. This crisis underscored the urgent need for concerted efforts to address the multifaceted challenges facing our world, especially in education, healthcare, and social development. Inspired by this need, the Abdul Samad Rabiu Initiative was launched to make a difference.

To kickstart our mission, we have committed NGN1 billion in grants to six universities across Nigeria's geopolitical zones, aimed at upgrading and initiating essential infrastructure. This is just the beginning.

Our plans include extending our support further across Africa, with USD$50 million earmarked for impactful projects throughout the continent.

Our Commitment

The Abdul Samad Rabiu Initiative's Africa Fund for Social Development & Renewal is more than just a funding mechanism. It is a commitment to bridging the development divide, a reminder of the work that remains to ensure health, education, and social well-being for all Africans. As we strive towards this goal, we invite you to join us in making Abdul Samad Rabiu's vision for a thriving, empowered Africa a reality.

This is more than a promise. It is our mission at ASR Africa.


Abdul Samad Rabiu CFR, CON

Executive Chairman, ASR Africa

Dr. Ubon Udoh

MD/CEO, ASR Africa